{ "name": "toolsppc.co.uk PPC Management Fee Index", "title": "PPC Management Fee Index", "url": "https://toolsppc.co.uk/datasets/ppc-management-fee-index/", "csv": "https://toolsppc.co.uk/datasets/ppc-management-fee-index.csv", "markdown": "https://toolsppc.co.uk/datasets/ppc-management-fee-index/index.md", "computed_at": "2026-09-21", "license": "https://toolsppc.co.uk/terms", "headline": "The median published figure in the PPC Management Fee Index is 650 GBP across 11 sources' own pages in GBP (range 49 to 1,500 GBP; 12 sources publish a figure), read 21 September 2026.", "quotes": [ "The median published figure in the PPC Management Fee Index is 650 GBP across 11 sources' own pages in GBP (range 49 to 1,500 GBP; 12 sources publish a figure), read 21 September 2026.", "12 of the 39 named sources read in full publish a figure; 27 publish none, read 21 September 2026.", "PPC Management Fee Index, fee-model percentage-of-ad-spend: median 25 percent across 1 source, read 21 September 2026.", "PPC Management Fee Index, city London: median 1,500 GBP across 1 source, read 21 September 2026.", "PPC Management Fee Index, city Birmingham: median 650 GBP across 1 source, read 21 September 2026." ], "citation": "\"toolsppc.co.uk PPC Management Fee Index\", updated 2026-09-21, https://toolsppc.co.uk/datasets/ppc-management-fee-index/.", "changed_since": null, "national": { "unit": "GBP", "n": 11, "median": 650, "min": 49, "max": 1500, "p25": 195, "p75": 1500, "mean": 755.7273, "units": { "%": 1, "GBP": 11 }, "published_sources": 12, "named_sources": 43, "read_sources": 39, "not_published": 27, "published_share": 0.308 }, "by_axis": { "fee-model": { "percentage-of-ad-spend": { "%": { "n": 1, "median": 25, "min": 25, "max": 25, "p25": 25, "p75": 25, "mean": 25 } } }, "city": { "London": { "GBP": { "n": 1, "median": 1500, "min": 1500, "max": 1500, "p25": 1500, "p75": 1500, "mean": 1500 } }, "Birmingham": { "GBP": { "n": 1, "median": 650, "min": 650, "max": 650, "p25": 650, "p75": 650, "mean": 650 } } } }, "rows": [ { "source": "Finsbury Media PPC management cost", "url": "https://finsburymedia.com/ppc-management-cost-uk/", "figure": "25%", "value": 25, "unit": "%", "axis": { "fee-model": "percentage-of-ad-spend" }, "retrieved_at": "2026-09-21", "quote": "At Finsbury Media, the management fee is 25% of media spend, inclusive of the Google platform fee, with no hidden charges.", "source_class": "primary-provider-own-site", "text_sha256": "ef480a5d1423a488437ff900b74cd3fb05d1755c9c705c8ee9c0ad06a27deec9" }, { "source": "Whitehat best PPC agencies UK comparison", "url": "https://whitehat-seo.co.uk/blog/best-ppc-agencies-uk", "figure": "£1,500", "value": 1500, "unit": "GBP", "axis": { "city": "London" }, "retrieved_at": "2026-09-21", "quote": "Whitehat SEO London £1,500–£4,500/mo Boutique B2B + HubSpot CRM Google Partner", "source_class": "secondary", "text_sha256": "cddff7f9547557cf6621aad1b47126d41cb050e6902968412ec1a772aad2b759" }, { "source": "DPOM PPC pricing packages", "url": "https://www.dpom.co.uk/ppc-pricing-packages/", "figure": "£49", "value": 49, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "FROM £49/MO", "source_class": "primary-provider-own-site", "text_sha256": "63401da263a0f146877815c66a4eb4ea48ef5cd452b16044d6de03b217ed31c6" }, { "source": "PPC Chief management pricing", "url": "https://ppcchief.com/ppc-management-pricing", "figure": "£1,500", "value": 1500, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "PPC Chief charges flat fees of £1,500/month (Growth) or £2,500/month (Scale), with no percentage of spend.", "source_class": "primary-provider-own-site", "text_sha256": "2ce1d1cdf7c8fb7651bf2c42565e842c3f6fd1f55e11fad8c98c0ffc749b7275" }, { "source": "Bons & Frazer Google Ads management cost", "url": "https://bonsandfrazer.com/insights/google-ads-management-cost-uk/", "figure": "£995", "value": 995, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "We charge a fixed fee of £995/month precisely for this reason — you scale, our fee stays flat, the upside is yours.", "source_class": "primary-provider-own-site", "text_sha256": "851e15eccf3bb7d934fa0b0f1e6a9a24b32bb3ad86c697ed0d8f5196b94f38c2" }, { "source": "JW Digital Google Ads management fees", "url": "https://jw-digital.co.uk/blog/google-ads-management-fees-uk-2026", "figure": "£500", "value": 500, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "JW Digital manages Google Ads from £500/month — and crucially, your ad spend is paid directly to Google and never marked up.", "source_class": "primary-provider-own-site", "text_sha256": "4d5394a18827d19092580488a1c4b0c45cfe5fd1805c31ea8f1e80945b691f63" }, { "source": "June Digital PPC packages", "url": "https://www.junedigital.co.uk/ppc-packages", "figure": "£195", "value": 195, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Our PPC packages start from £195/pm - £895 depending on your monthly budget.", "source_class": "primary-provider-own-site", "text_sha256": "ab3d4051752f5bfcb745b131a25861eaed805eaf75299d19427190661d272c21" }, { "source": "Ginger Pixels Google Ads consultancy", "url": "https://www.gingerpixels.co.uk/how-much-do-google-ads-consultants-charge-in-the-uk/", "figure": "£49 ", "value": 49, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Affordable Pricing: We offer competitive pricing with an initial setup fee of just £199 and ongoing account optimisation and support for as low as £49 per month.", "source_class": "primary-provider-own-site", "text_sha256": "808107d903ca0f06634e64a69309999a9a79e9779369f18f312c20518036b058" }, { "source": "Clear Click PPC agency cost", "url": "https://www.clear-click.com/blog/ppc-agency-cost-uk", "figure": "£1,500, ", "value": 1500, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Retainers from around £1,500, mid-market £2,500 to £6,000, or 10 to 20 per cent of spend.", "source_class": "primary-provider-own-site", "text_sha256": "223ae992c2808e66667270e3c0e142c40b4aee84f7a4f270fff317fc35ef0946" }, { "source": "Bigwave PPC management", "url": "https://bigwave.co.uk/ppc-management-agency/", "figure": "£525", "value": 525, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Monthly Management Fee: £525", "source_class": "primary-provider-own-site", "text_sha256": "a3ea22c5726edd8ac67817a5427743954ab4ed1bc4b3b2ec283b25a26721fe11" }, { "source": "Visionary Marketing Google Shopping", "url": "https://visionary-marketing.co.uk/service/google-shopping-management-agency", "figure": "£850", "value": 850, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "£850/mo", "source_class": "primary-provider-own-site", "text_sha256": "f8be0b91804f69d8fb3cbf4741e75fd045b132b296b6e730479d0c7c6ca55c7b" }, { "source": "TML Agency PPC Birmingham", "url": "https://townmedialabs.com/services/ppc-management-in-birmingham/", "figure": "GBP 650 ", "value": 650, "unit": "GBP", "axis": { "city": "Birmingham" }, "retrieved_at": "2026-09-21", "quote": "Monthly management fees start from GBP 650 for accounts spending up to GBP 5,000/month in ad budget.", "source_class": "primary-provider-own-site", "text_sha256": "ed0377680b8ade649e580972b376ba777f6294525a3a63d3015cc4b4434c6435" } ], "not_published": [ { "source": "First Place SEO PPC packages", "url": "https://firstplaceseo.co.uk/ppc-packages/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "The Good Marketer Google Shopping management", "url": "https://thegoodmarketer.co.uk/what-we-do/google-shopping-management/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Stevie Morris Google Ads management cost", "url": "https://steviemorris.com/ppc-paid-ads/google-ads-management-cost-uk-what-you-actually-pay-in-2026-2/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Dandy Marketing PPC management cost", "url": "https://www.dandymarketing.co.uk/blog/ppc/how-much-does-ppc-management-cost/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Essential Marketer PPC management services cost", "url": "https://essentialmarketer.com/ppc/ppc-management/management-services/how-much-do-ppc-management-services-cost/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Addictive Digital PPC agency charges", "url": "https://addictivedigital.co.uk/how-much-do-ppc-agencies-charge/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Beyond Goat Google Ads management cost", "url": "https://www.beyondgoat.co.uk/blog/what-does-google-ads-management-cost-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Cloudswitched Google Ads cost UK", "url": "https://www.cloudswitched.com/blog/google-ads-cost-uk-2026-ppc-pricing", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Whito UK PPC costs research", "url": "https://whito.co.uk/research/uk-ppc-costs/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Clarity PPC freelance consultant", "url": "https://clarityppc.com/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "PPC Geeks Google Ads management pricing", "url": "https://ppcgeeks.co.uk/ppc/google-ads-management-pricing/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Brafton PPC management pricing", "url": "https://www.brafton.co.uk/services/ppc-management-pricing/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "HeadRed PPC management costs", "url": "https://headred.net/blog/ppc-management-costs", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "John Cammidge Google Shopping management", "url": "https://jcammidge.co.uk/google-shopping-management-service/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Get Found PPC management cost", "url": "https://get-found.co.uk/blog/how-much-does-ppc-management-cost-uk", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "SQ Digital Google Shopping management", "url": "https://www.sqdigital.co.uk/google-shopping-management/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Rooster Marketing PPC agency", "url": "https://www.roostermarketing.com/services/ppc-agency/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "connective3 paid media", "url": "https://connective3.com/services/paid-media/ppc/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "KlientBoost pricing", "url": "https://klientboost.com/pricing/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Loud Mouth Media PPC", "url": "https://loudmouthmedia.com/services/ppc/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Impression Digital PPC", "url": "https://www.impressiondigital.com/services/ppc/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Paid Search Experts pricing", "url": "https://www.paidsearchexperts.co.uk/pricing/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "MRKTNG PPC pricing", "url": "https://www.mrktng.co.uk/ppc-pricing/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "The Branded Agency PPC pricing", "url": "https://www.thebrandedagency.com/ppc-pricing", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "LYFE Marketing PPC pricing", "url": "https://www.lyfemarketing.com/services/ppc-management-services/pricing/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "OuterBox PPC management pricing", "url": "https://www.outerboxdesign.com/articles/paid-media/google-ads-management-agency/ppc-management-pricing-fees/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Bizi Digital Google Ads agency fees", "url": "https://bizidigital.com/blog/google-ads-agency-fees-what-you-should-really-pay-in-2025/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://www.dpom.co.uk/ppc-pricing-packages/", "label": "DPOM PPC pricing packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://firstplaceseo.co.uk/ppc-packages/", "label": "First Place SEO PPC packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://bigwave.co.uk/ppc-management-agency/", "label": "Bigwave PPC management", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://visionary-marketing.co.uk/service/google-shopping-management-agency", "label": "Visionary Marketing Google Shopping", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://thegoodmarketer.co.uk/what-we-do/google-shopping-management/", "label": "The Good Marketer Google Shopping management", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.gingerpixels.co.uk/how-much-do-google-ads-consultants-charge-in-the-uk/", "label": "Ginger Pixels Google Ads consultancy", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://townmedialabs.com/services/ppc-management-in-birmingham/", "label": "TML Agency PPC Birmingham", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ppcchief.com/ppc-management-pricing", "label": "PPC Chief management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://bonsandfrazer.com/insights/google-ads-management-cost-uk/", "label": "Bons & Frazer Google Ads management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://jw-digital.co.uk/blog/google-ads-management-fees-uk-2026", "label": "JW Digital Google Ads management fees", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://steviemorris.com/ppc-paid-ads/google-ads-management-cost-uk-what-you-actually-pay-in-2026-2/", "label": "Stevie Morris Google Ads management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.clear-click.com/blog/ppc-agency-cost-uk", "label": "Clear Click PPC agency cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.dandymarketing.co.uk/blog/ppc/how-much-does-ppc-management-cost/", "label": "Dandy Marketing PPC management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://essentialmarketer.com/ppc/ppc-management/management-services/how-much-do-ppc-management-services-cost/", "label": "Essential Marketer PPC management services cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://addictivedigital.co.uk/how-much-do-ppc-agencies-charge/", "label": "Addictive Digital PPC agency charges", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.beyondgoat.co.uk/blog/what-does-google-ads-management-cost-uk", "label": "Beyond Goat Google Ads management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.cloudswitched.com/blog/google-ads-cost-uk-2026-ppc-pricing", "label": "Cloudswitched Google Ads cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whito.co.uk/research/uk-ppc-costs/", "label": "Whito UK PPC costs research", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://finsburymedia.com/ppc-management-cost-uk/", "label": "Finsbury Media PPC management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clarityppc.com/", "label": "Clarity PPC freelance consultant", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ppcgeeks.co.uk/ppc/google-ads-management-pricing/", "label": "PPC Geeks Google Ads management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.brafton.co.uk/services/ppc-management-pricing/", "label": "Brafton PPC management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://headred.net/blog/ppc-management-costs", "label": "HeadRed PPC management costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://jcammidge.co.uk/google-shopping-management-service/", "label": "John Cammidge Google Shopping management", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://get-found.co.uk/blog/how-much-does-ppc-management-cost-uk", "label": "Get Found PPC management cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.junedigital.co.uk/ppc-packages", "label": "June Digital PPC packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.sqdigital.co.uk/google-shopping-management/", "label": "SQ Digital Google Shopping management", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.roostermarketing.com/services/ppc-agency/", "label": "Rooster Marketing PPC agency", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://connective3.com/services/paid-media/ppc/", "label": "connective3 paid media", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://directiveconsulting.com/pricing/", "label": "Directive Consulting pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://klientboost.com/pricing/", "label": "KlientBoost pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.disruptiveadvertising.com/pricing/", "label": "Disruptive Advertising pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://loudmouthmedia.com/services/ppc/", "label": "Loud Mouth Media PPC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.impressiondigital.com/services/ppc/", "label": "Impression Digital PPC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.paidsearchexperts.co.uk/pricing/", "label": "Paid Search Experts pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.mrktng.co.uk/ppc-pricing/", "label": "MRKTNG PPC pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.thebrandedagency.com/ppc-pricing", "label": "The Branded Agency PPC pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://hawksem.com/blog/ppc-management-price/", "label": "HawkSEM PPC management price", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.lyfemarketing.com/services/ppc-management-services/pricing/", "label": "LYFE Marketing PPC pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.outerboxdesign.com/articles/paid-media/google-ads-management-agency/ppc-management-pricing-fees/", "label": "OuterBox PPC management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://bizidigital.com/blog/google-ads-agency-fees-what-you-should-really-pay-in-2025/", "label": "Bizi Digital Google Ads agency fees", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/blog/best-ppc-agencies-uk", "label": "Whitehat best PPC agencies UK comparison", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.google.com/search?q=ppc+management+cost+uk+pricing", "label": "google.com", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 12 of the 39 named sources that could be read published a usable figure; 27 published none and are recorded as not published, never filled in; 4 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 256 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the median, lowest and highest published monthly management fee across every UK PPC agency that publishes one on its own site, beside the median published percentage of ad spend and the median setup fee; the share of agencies that publish a fee at all against the share that publish only a quote form, which is the figure nobody else in this market prints; split by city and by the ad-spend band the fee is quoted against", "embed": "

650 GBP

median published figure, PPC Management Fee Index, across 12 sources, read 21 September 2026

Source: toolsppc.co.uk PPC Management Fee Index
" }