# Tools for PPC

> Comparing PPC software? See what the tools cost, or have your Google Ads run for you with the tools covered inside one fixed monthly fee, quoted before you start.

## Key facts

- The median published figure is $89.50 across 26 readings, with the middle half between $49 and $149. (PPC Tool Pricing Index: every row, with its source: https://toolsppc.co.uk/datasets/ppc-tool-pricing-index/)
- 32 of 67 providers read publish a price at all; 35 publish none. (PPC Tool Pricing Index: every row, with its source: https://toolsppc.co.uk/datasets/ppc-tool-pricing-index/)
- The cheapest published figure is $10, by PPCexpo pricing. (PPCexpo pricing: https://ppcexpo.com/pricing)
- The dearest published figure is €699, by Whatagraph pricing. (Whatagraph pricing: https://whatagraph.com/pricing)

## Key pages

- [Tools for PPC, or the account run with them included](https://toolsppc.co.uk/): the main tool, answer above the fold.
- [PPC Tool Pricing Index: every published figure](https://toolsppc.co.uk/published-prices/): Every provider we read that publishes a figure for tools for PPC, what it publishes, and the day we read it. 32 of 67 read.
- [The cheapest published prices in the PPC Tool Pricing Index](https://toolsppc.co.uk/cheapest-published/): The 8 providers publishing at or under $49, the lower quartile of every figure we read for tools for PPC.
- [Who publishes a price, and who makes you ask](https://toolsppc.co.uk/who-publishes-a-price/): 32 of 67 providers read for tools for PPC publish a figure. These are the ones that do not.
- [PPC Tool Pricing Index](https://toolsppc.co.uk/#data): original data table, updated 2026-09-21.
- [Full site content as markdown](https://toolsppc.co.uk/llms-full.txt)

## Data

- PPC Tool Pricing Index. Methodology: Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 32 of the 67 named sources that could be read published a usable figure; 35 published none and are recorded as not published, never filled in; 13 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 355 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the median, lowest and highest advertised entry price per month across every PPC tool that publishes one on its own pricing page, split by what the tool does (bid management, auditing, reporting, click-fraud, feeds, attribution, marketplace ads) and by pricing model (flat tier, per data source, per client, percentage of managed ad spend); the share of tools that publish a price at all against the share that are quote-only; the share that publish in GBP rather than USD, which is what a UK buyer actually pays; and repriced-since the previous read
- Last updated: 2026-09-21. Every figure cites its source inline.
- Source: Optmyzr pricing: https://www.optmyzr.com/pricing/
- Source: Adalysis pricing: https://adalysis.com/pricing/
- Source: Opteo pricing: https://opteo.com/pricing
- Source: TrueClicks pricing: https://www.trueclicks.com/pricing
- Source: Adsbot pricing: https://www.adsbot.co/pricing
- Source: Adzooma pricing: https://adzooma.com/pricing/
- Source: Marin Software pricing: https://www.marinsoftware.com/pricing
- Source: Skai pricing: https://www.skai.io/pricing

## Citation

Cite as: "PPC Tool Pricing Index", Tools for PPC, https://toolsppc.co.uk/ (updated 2026-09-21).

## About

- The team that runs this site also does the work it quotes for. It carries no advertising, no sponsored placement and no affiliate links, and no provider in the table has paid to be there or can pay to be removed. Every figure is read from the named provider's own public page on the date shown and is what that provider advertises, not a quote for your job. Prices move; check the source before you rely on a row.
- Operated by toolsppc.co.uk. Contact: enquiries@toolsppc.co.uk