PPC software: PPC Tool Pricing Index
For call tracking, the median published figure in the PPC Tool Pricing Index is 34.50 GBP across 6 figures from the sources' own pages (range 3.18 to 349 GBP), read 1 November 2026.
34.5 GBP Median for call tracking middle half 19.55 to 161.5 GBP
3.18 to 349 GBP Range a 345.82 GBP spread; quartiles 19.55 and 161.5
15 Published figures from 15 source pages, read 1 Nov 2026
15 of 92 Sources read that publish one 16% publish a figure at all
- 103 to 61
- 361 to 118
- 118 to 176
- 1176 to 234
- 234 to 291
- 1291 to 349
Bands
| Bucket | Value |
|---|---|
| 3 to 61 | 10 figures |
| 61 to 118 | 3 figures |
| 118 to 176 | 0 figures |
| 176 to 234 | 1 figure |
| 234 to 291 | 0 figures |
| 291 to 349 | 1 figure |
15 of the 92 named sources read in full publish a figure; 77 publish none, read 1 November 2026.
By tool type
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| tool typecall tracking | 34.5GBP | 3.18 to 349GBP | 6 |
| tool typeshopping feed and CSS | 75GBP | 17 to 112.99GBP | 3 |
| tool typelanding page conversion | 54.5GBP | 50 to 59GBP | 2 |
| tool typeclick-fraud protection | 35GBP | 35 to 49GBP | 3 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| Infinity - PPC tool prices | 349GBP | call tracking | 2026-11-01 |
| Mediahawk pricing | 199GBP | 2026-10-21 | |
| Shoptimised - PPC tool prices | 112.99GBP | shopping feed and CSS | 2026-11-01 |
| Calltracks (Barbuck) - PPC tool prices | 99GBP | call tracking | 2026-11-01 |
| Productcaster - PPC tool prices | 75GBP | shopping feed and CSS | 2026-11-01 |
| Response IQ - PPC tool prices | 59GBP | landing page conversion | 2026-11-01 |
| Zuko - PPC tool prices | 50GBP | landing page conversion | 2026-11-01 |
| ClickDefender - PPC tool prices | 49GBP | click-fraud protection | 2026-11-01 |
| WildJar - PPC tool prices | 39GBP | call tracking | 2026-11-01 |
| Click Guardian (Heavyweight Digital) - PPC tool prices | 35GBP | click-fraud protection | 2026-11-01 |
| PPCFilter - PPC tool prices | 35GBP | click-fraud protection | 2026-11-01 |
| Clear Ring - PPC tool prices | 30GBP | call tracking | 2026-11-01 |
| Tao Digital Marketing - PPC tool prices | 25GBP | call tracking | 2026-11-01 |
| CSS Partner - PPC tool prices | 17GBP | shopping feed and CSS | 2026-11-01 |
| TTNC - PPC tool prices | 3.18GBP | call tracking | 2026-11-01 |
The sentence each figure was read from (15)
- Infinity - PPC tool prices, read 2026-11-01:
£349
- Mediahawk pricing, read 2026-10-21:
£199
- Shoptimised - PPC tool prices, read 2026-11-01:
£112.99
- Calltracks (Barbuck) - PPC tool prices, read 2026-11-01:
£99 month
- Productcaster - PPC tool prices, read 2026-11-01:
We’ve developed a range of support tiers, starting at just £75 per month.
- Response IQ - PPC tool prices, read 2026-11-01:
£59
- Zuko - PPC tool prices, read 2026-11-01:
£50 per month
- ClickDefender - PPC tool prices, read 2026-11-01:
Prices shown in EUR are approximate — you'll be billed in GBP (£49–£249/mo).
- WildJar - PPC tool prices, read 2026-11-01:
🇬🇧 £39 per month
- Click Guardian (Heavyweight Digital) - PPC tool prices, read 2026-11-01:
£35
- PPCFilter - PPC tool prices, read 2026-11-01:
£35 / month
- Clear Ring - PPC tool prices, read 2026-11-01:
£30
- Tao Digital Marketing - PPC tool prices, read 2026-11-01:
A minimum monthly charge of £25.00 applies.
- CSS Partner - PPC tool prices, read 2026-11-01:
Just £17 per month
- TTNC - PPC tool prices, read 2026-11-01:
All numbers require a Call Management Package which start from £3.18/month.
Read in full, publishes no figure
77 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- Optmyzr pricing, read 2026-10-21: every candidate on the page was refused
- Adalysis pricing, read 2026-10-21: every candidate on the page was refused
- Opteo pricing, read 2026-10-21: every candidate on the page was refused
- TrueClicks pricing, read 2026-10-21: every candidate on the page was refused
- Adsbot pricing, read 2026-10-21: every candidate on the page was refused
- Adzooma pricing, read 2026-10-21: every candidate on the page was refused
- Marin Software pricing, read 2026-09-21: every candidate on the page was refused
- Skai pricing, read 2026-10-21: every candidate on the page was refused
- Adcore pricing, read 2026-10-21: every candidate on the page was refused
- Adthena pricing, read 2026-10-21: every candidate on the page was refused
- WASK pricing, read 2026-10-21: every candidate on the page was refused
- PPCexpo pricing, read 2026-10-21: every candidate on the page was refused
- SpyFu pricing, read 2026-10-12: every candidate on the page was refused
- Semrush prices, read 2026-10-12: every candidate on the page was refused
- Ahrefs pricing, read 2026-10-12: every candidate on the page was refused
- SimilarWeb pricing, read 2026-10-12: read in full and no accepted figure on the page
- AgencyAnalytics pricing, read 2026-10-12: every candidate on the page was refused
- Swydo pricing, read 2026-10-21: every candidate on the page was refused
- DashThis pricing, read 2026-10-21: every candidate on the page was refused
- Whatagraph pricing, read 2026-10-21: every candidate on the page was refused
- ReportGarden pricing, read 2026-10-21: read in full and no accepted figure on the page
- Databox pricing, read 2026-10-21: every candidate on the page was refused
- Klipfolio pricing, read 2026-10-21: every candidate on the page was refused
- TapClicks pricing, read 2026-10-21: read in full and no accepted figure on the page
- NinjaCat pricing, read 2026-10-21: every candidate on the page was refused
- Supermetrics pricing, read 2026-10-21: every candidate on the page was refused
- Funnel.io pricing, read 2026-10-21: every candidate on the page was refused
- Improvado pricing, read 2026-10-21: every candidate on the page was refused
- Adverity pricing, read 2026-10-21: every candidate on the page was refused
- ClickCease pricing, read 2026-10-21: every candidate on the page was refused
- Fraud Blocker pricing, read 2026-10-21: every candidate on the page was refused
- ClickGUARD pricing, read 2026-10-21: every candidate on the page was refused
- Lunio pricing, read 2026-10-21: every candidate on the page was refused
- TrafficGuard pricing, read 2026-10-21: every candidate on the page was refused
- ClickPatrol pricing, read 2026-10-21: every candidate on the page was refused
- Polygraph pricing, read 2026-09-21: every candidate on the page was refused
- Anura pricing, read 2026-10-21: every candidate on the page was refused
- Madgicx pricing, read 2026-10-21: every candidate on the page was refused
- Birch (Revealbot) pricing, read 2026-10-21: every candidate on the page was refused
- AdEspresso pricing, read 2026-09-21: every candidate on the page was refused
- HUNCH pricing, read 2026-10-21: read in full and no accepted figure on the page
- Helium 10 pricing, read 2026-10-21: every candidate on the page was refused
- Perpetua pricing, read 2026-09-21: read in full and no accepted figure on the page
- Teikametrics pricing, read 2026-09-21: every candidate on the page was refused
- Ad Badger pricing, read 2026-10-21: every candidate on the page was refused
- SellerApp pricing, read 2026-09-21: every candidate on the page was refused
- Scale Insights pricing, read 2026-09-21: every candidate on the page was refused
- Jungle Scout pricing, read 2026-10-21: every candidate on the page was refused
- Seller Labs pricing, read 2026-10-21: every candidate on the page was refused
- Zonmaster pricing, read 2026-09-21: every candidate on the page was refused
- Quartile pricing, read 2026-10-21: every candidate on the page was refused
- DataFeedWatch pricing, read 2026-10-21: every candidate on the page was refused
- GoDataFeed pricing, read 2026-10-21: every candidate on the page was refused
- ShoppingFeeder pricing, read 2026-10-21: every candidate on the page was refused
- Feed Optimise pricing, read 2026-10-21: every candidate on the page was refused
- Productsup pricing, read 2026-09-21: read in full and no accepted figure on the page
- Confect pricing, read 2026-10-21: every candidate on the page was refused
- Unbounce pricing, read 2026-09-21: every candidate on the page was refused
- Instapage pricing, read 2026-09-21: read in full and no accepted figure on the page
- CallRail pricing, read 2026-10-12: every candidate on the page was refused
- WhatConverts pricing, read 2026-10-21: every candidate on the page was refused
- Ruler Analytics pricing, read 2026-09-21: every candidate on the page was refused
- Phonexa pricing, read 2026-09-21: every candidate on the page was refused
- LeadsRx pricing, read 2026-10-21: read in full and no accepted figure on the page
- Northbeam pricing, read 2026-10-21: every candidate on the page was refused
- SegmentStream pricing, read 2026-10-21: read in full and no accepted figure on the page
- Dreamdata pricing, read 2026-10-21: every candidate on the page was refused
- Attribution pricing, read 2026-09-21: every candidate on the page was refused
- Crazy Egg pricing, read 2026-10-12: every candidate on the page was refused
- Hotjar pricing, read 2026-10-12: every candidate on the page was refused
- Adroll pricing, read 2026-10-21: read in full and no accepted figure on the page
- Triple Whale pricing, read 2026-10-21: read in full and no accepted figure on the page
- WordStream pricing, read 2026-10-21: read in full and no accepted figure on the page
- Channable pricing, read 2026-09-21: every candidate on the page was refused
- ClickGuardian - PPC tool prices, read 2026-11-01: every candidate on the page was refused
- Onefeed - PPC tool prices, read 2026-11-01: every candidate on the page was refused
- Heavyweight Digital (managed click fraud protection) - PPC tool prices, read 2026-11-01: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
15 of the 92 named sources that could be read published a usable figure; 77 published none and are recorded as not published, never filled in; 4 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 775 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the median, lowest and highest advertised entry price per month across every PPC tool that publishes one on its own pricing page, split by what the tool does (bid management, auditing, reporting, click-fraud, feeds, attribution, marketplace ads) and by pricing model (flat tier, per data source, per client, percentage of managed ad spend); the share of tools that publish a price at all against the share that are quote-only; the share that publish in GBP rather than USD, which is what a UK buyer actually pays; and repriced-since the previous read
775 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (96)
- Optmyzr pricing(the publisher's own terms; quoted for reporting and comment)
- Adalysis pricing(the publisher's own terms; quoted for reporting and comment)
- Opteo pricing(the publisher's own terms; quoted for reporting and comment)
- TrueClicks pricing(the publisher's own terms; quoted for reporting and comment)
- Adsbot pricing(the publisher's own terms; quoted for reporting and comment)
- Adzooma pricing(the publisher's own terms; quoted for reporting and comment)
- Marin Software pricing(the publisher's own terms; quoted for reporting and comment)
- Skai pricing(the publisher's own terms; quoted for reporting and comment)
- Adcore pricing(the publisher's own terms; quoted for reporting and comment)
- Adthena pricing(the publisher's own terms; quoted for reporting and comment)
- WASK pricing(the publisher's own terms; quoted for reporting and comment)
- PPCexpo pricing(the publisher's own terms; quoted for reporting and comment)
- SpyFu pricing(the publisher's own terms; quoted for reporting and comment)
- Semrush prices(the publisher's own terms; quoted for reporting and comment)
- Ahrefs pricing(the publisher's own terms; quoted for reporting and comment)
- SimilarWeb pricing(the publisher's own terms; quoted for reporting and comment)
- AgencyAnalytics pricing(the publisher's own terms; quoted for reporting and comment)
- Swydo pricing(the publisher's own terms; quoted for reporting and comment)
- DashThis pricing(the publisher's own terms; quoted for reporting and comment)
- Whatagraph pricing(the publisher's own terms; quoted for reporting and comment)
- ReportGarden pricing(the publisher's own terms; quoted for reporting and comment)
- Databox pricing(the publisher's own terms; quoted for reporting and comment)
- Klipfolio pricing(the publisher's own terms; quoted for reporting and comment)
- TapClicks pricing(the publisher's own terms; quoted for reporting and comment)
- NinjaCat pricing(the publisher's own terms; quoted for reporting and comment)
- Supermetrics pricing(the publisher's own terms; quoted for reporting and comment)
- Funnel.io pricing(the publisher's own terms; quoted for reporting and comment)
- Improvado pricing(the publisher's own terms; quoted for reporting and comment)
- Adverity pricing(the publisher's own terms; quoted for reporting and comment)
- ClickCease pricing(the publisher's own terms; quoted for reporting and comment)
- Fraud Blocker pricing(the publisher's own terms; quoted for reporting and comment)
- ClickGUARD pricing(the publisher's own terms; quoted for reporting and comment)
- Lunio pricing(the publisher's own terms; quoted for reporting and comment)
- TrafficGuard pricing(the publisher's own terms; quoted for reporting and comment)
- ClickPatrol pricing(the publisher's own terms; quoted for reporting and comment)
- Polygraph pricing(the publisher's own terms; quoted for reporting and comment)
- Anura pricing(the publisher's own terms; quoted for reporting and comment)
- Madgicx pricing(the publisher's own terms; quoted for reporting and comment)
- Birch (Revealbot) pricing(the publisher's own terms; quoted for reporting and comment)
- AdEspresso pricing(the publisher's own terms; quoted for reporting and comment)
- HUNCH pricing(the publisher's own terms; quoted for reporting and comment)
- Helium 10 pricing(the publisher's own terms; quoted for reporting and comment)
- Perpetua pricing(the publisher's own terms; quoted for reporting and comment)
- Teikametrics pricing(the publisher's own terms; quoted for reporting and comment)
- Ad Badger pricing(the publisher's own terms; quoted for reporting and comment)
- SellerApp pricing(the publisher's own terms; quoted for reporting and comment)
- Scale Insights pricing(the publisher's own terms; quoted for reporting and comment)
- Jungle Scout pricing(the publisher's own terms; quoted for reporting and comment)
- Seller Labs pricing(the publisher's own terms; quoted for reporting and comment)
- Zonmaster pricing(the publisher's own terms; quoted for reporting and comment)
- Quartile pricing(the publisher's own terms; quoted for reporting and comment)
- DataFeedWatch pricing(the publisher's own terms; quoted for reporting and comment)
- GoDataFeed pricing(the publisher's own terms; quoted for reporting and comment)
- ShoppingFeeder pricing(the publisher's own terms; quoted for reporting and comment)
- Feed Optimise pricing(the publisher's own terms; quoted for reporting and comment)
- Productsup pricing(the publisher's own terms; quoted for reporting and comment)
- Confect pricing(the publisher's own terms; quoted for reporting and comment)
- Unbounce pricing(the publisher's own terms; quoted for reporting and comment)
- Instapage pricing(the publisher's own terms; quoted for reporting and comment)
- CallRail pricing(the publisher's own terms; quoted for reporting and comment)
- WhatConverts pricing(the publisher's own terms; quoted for reporting and comment)
- Mediahawk pricing(the publisher's own terms; quoted for reporting and comment)
- Ruler Analytics pricing(the publisher's own terms; quoted for reporting and comment)
- Phonexa pricing(the publisher's own terms; quoted for reporting and comment)
- LeadsRx pricing(the publisher's own terms; quoted for reporting and comment)
- Northbeam pricing(the publisher's own terms; quoted for reporting and comment)
- SegmentStream pricing(the publisher's own terms; quoted for reporting and comment)
- Dreamdata pricing(the publisher's own terms; quoted for reporting and comment)
- Attribution pricing(the publisher's own terms; quoted for reporting and comment)
- Crazy Egg pricing(the publisher's own terms; quoted for reporting and comment)
- Hotjar pricing(the publisher's own terms; quoted for reporting and comment)
- Adroll pricing(the publisher's own terms; quoted for reporting and comment)
- LocaliQ pricing(the publisher's own terms; quoted for reporting and comment)
- BrightBid pricing(the publisher's own terms; quoted for reporting and comment)
- Triple Whale pricing(the publisher's own terms; quoted for reporting and comment)
- WordStream pricing(the publisher's own terms; quoted for reporting and comment)
- Spider AF pricing(the publisher's own terms; quoted for reporting and comment)
- Channable pricing(the publisher's own terms; quoted for reporting and comment)
- Google Ads partner and tool directory (discovery)(the publisher's own terms; quoted for reporting and comment)
- ClickGuardian - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Clear Ring - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Tao Digital Marketing - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Onefeed - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Productcaster - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- CSS Partner - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- WildJar - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Calltracks (Barbuck) - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- TTNC - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Zuko - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Response IQ - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Shoptimised - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Infinity - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Click Guardian (Heavyweight Digital) - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- Heavyweight Digital (managed click fraud protection) - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- PPCFilter - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
- ClickDefender - PPC tool prices(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
For call tracking, the median published figure in the PPC Tool Pricing Index is 34.50 GBP across 6 figures from the sources' own pages (range 3.18 to 349 GBP), read 1 November 2026.
15 of the 92 named sources read in full publish a figure; 77 publish none, read 1 November 2026.
PPC Tool Pricing Index, tool type call tracking: median 34.50 GBP across 6 sources, read 1 November 2026.
PPC Tool Pricing Index, tool type shopping feed and CSS: median 75 GBP across 3 sources, read 1 November 2026.
PPC Tool Pricing Index, tool type landing page conversion: median 54.50 GBP across 2 sources, read 1 November 2026.
PPC Tool Pricing Index, tool type click-fraud protection: median 35 GBP across 3 sources, read 1 November 2026.
Cite as: "toolsppc.co.uk PPC Tool Pricing Index", updated 2026-11-01, https://toolsppc.co.uk/datasets/ppc-tool-pricing-index/.
Download the CSV (15 rows, computed 2026-11-01)
Questions this data answers
What does each PPC tool cost per month, on which plan, and how many tools publish a price at all?
For call tracking, the median published figure in the PPC Tool Pricing Index is 34.50 GBP across 6 figures from the sources' own pages (range 3.18 to 349 GBP), read 1 November 2026.
What is the published figure for call tracking in the PPC Tool Pricing Index?
For call tracking, the median published figure is £34.50 across 6 figures from the sources' own pages, from £3.18 to £349, read 1 Nov 2026.
What is the published figure for shopping feed and CSS in the PPC Tool Pricing Index?
For shopping feed and CSS, the median published figure is £75 across 3 figures from the sources' own pages, from £17 to £112.99, read 1 Nov 2026.
What is the published figure for click-fraud protection in the PPC Tool Pricing Index?
For click-fraud protection, the median published figure is £35 across 3 figures from the sources' own pages, from £35 to £49, read 1 Nov 2026.
Where do the figures in the PPC Tool Pricing Index come from?
Every figure is quoted from its source's own page and dated (last read 1 Nov 2026). 92 named sources were read and 15 publish a figure; the 77 that publish none are recorded as not published, never estimated.