Tools for ppc: PPC Tool Pricing Index
The median published figure in the PPC Tool Pricing Index is 89.50 USD across 26 sources' own pages in USD (range 10 to 510 USD; 32 sources publish a figure), read 21 September 2026.
89.5 USD
Median published figure
10 to 510 USD
Range
26
Sources with a figure
32 of 67
Sources read that publish one
32 of the 67 named sources read in full publish a figure; 35 publish none, read 21 September 2026.
Every figure, with its source
One row per source: the figure the source's own page publishes, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Read |
|---|---|---|
| Whatagraph pricing | 699 EUR | 2026-09-21 |
| Ad Badger pricing | 510 USD | 2026-09-21 |
| Marin Software pricing | 500 USD | 2026-09-21 |
| Polygraph pricing | 450 USD | 2026-09-21 |
| Adthena pricing | 350 USD | 2026-09-21 |
| Funnel.io pricing | 280 EUR | 2026-09-21 |
| Mediahawk pricing | 199 GBP | 2026-09-21 |
| Attribution pricing | 199 USD | 2026-09-21 |
| Adalysis pricing | 149 USD | 2026-09-21 |
| Teikametrics pricing | 149 USD | 2026-09-21 |
| Klipfolio pricing | 140 USD | 2026-09-21 |
| Opteo pricing | 129 USD | 2026-09-21 |
| ClickGUARD pricing | 119 USD | 2026-09-21 |
| Improvado pricing | 100 USD | 2026-09-21 |
| Adsbot pricing | 99 USD | 2026-09-21 |
| Databox pricing | 99 USD | 2026-09-21 |
| Adcore pricing | 79.99 USD | 2026-09-21 |
| Fraud Blocker pricing | 79 USD | 2026-09-21 |
| Scale Insights pricing | 78 USD | 2026-09-21 |
| ClickPatrol pricing | 71 EUR | 2026-09-21 |
| Adzooma pricing | 69 USD | 2026-09-21 |
| Optmyzr pricing | 66 USD | 2026-09-21 |
| Feed Optimise pricing | 59 USD | 2026-09-21 |
| DataFeedWatch pricing | 54 EUR | 2026-09-21 |
| TrafficGuard pricing | 49 USD | 2026-09-21 |
| AdEspresso pricing | 49 USD | 2026-09-21 |
| DashThis pricing | 44 USD | 2026-09-21 |
| Supermetrics pricing | 39 EUR | 2026-09-21 |
| GoDataFeed pricing | 39 USD | 2026-09-21 |
| WhatConverts pricing | 30 USD | 2026-09-21 |
| ShoppingFeeder pricing | 20 USD | 2026-09-21 |
| PPCexpo pricing | 10 USD | 2026-09-21 |
The sentence each figure was read from (32)
- Whatagraph pricing, read 2026-09-21:
from €699 per month, billed annually
- Ad Badger pricing, read 2026-09-21:
Starts at $510
- Marin Software pricing, read 2026-09-21:
Starting at $500/mo
- Polygraph pricing, read 2026-09-21:
Monthly Price USD $450
- Adthena pricing, read 2026-09-21:
$350/mo
- Funnel.io pricing, read 2026-09-21:
Starts from €280
- Mediahawk pricing, read 2026-09-21:
£199
- Attribution pricing, read 2026-09-21:
Shopify — $199/mo
- Adalysis pricing, read 2026-09-21:
$149
- Teikametrics pricing, read 2026-09-21:
$149 / month
- Klipfolio pricing, read 2026-09-21:
$140 billed monthly
- Opteo pricing, read 2026-09-21:
$129/mo
- ClickGUARD pricing, read 2026-09-21:
$119 /mo
- Improvado pricing, read 2026-09-21:
$100 /mo
- Adsbot pricing, read 2026-09-21:
Plans perfectly scaled for your team, from solo to agency. $99
- Databox pricing, read 2026-09-21:
The Agency plan is for agencies managing multiple clients: starts at $99/month with unlimited users, 20 data sources, and 300 AI credits/mo, plus bulk actions, custom templates, and cross-client reporting.
- Adcore pricing, read 2026-09-21:
US$79.99/mo
- Fraud Blocker pricing, read 2026-09-21:
$79/month
- Scale Insights pricing, read 2026-09-21:
Prices are stated in USD $78
- ClickPatrol pricing, read 2026-09-21:
71€ / Month
- Adzooma pricing, read 2026-09-21:
$69monthly
- Optmyzr pricing, read 2026-09-21:
Build and manage eCommerce and non-endemic ad campaigns on the world’s largest marketplace—Amazon.Starting at just $66/month, Optmyzr’s Amazon Ad tools allow you to:
- Feed Optimise pricing, read 2026-09-21:
$59 / month
- DataFeedWatch pricing, read 2026-09-21:
€54/month
- TrafficGuard pricing, read 2026-09-21:
$49 / month
- AdEspresso pricing, read 2026-09-21:
Pick your perfect plan $49 USD
- DashThis pricing, read 2026-09-21:
$44/MO
- Supermetrics pricing, read 2026-09-21:
€ 39
- GoDataFeed pricing, read 2026-09-21:
Total / month $39
- WhatConverts pricing, read 2026-09-21:
$30/mo
- ShoppingFeeder pricing, read 2026-09-21:
$20.00 /month
- PPCexpo pricing, read 2026-09-21:
$10
Read in full, publishes no figure
35 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- TrueClicks pricing, read 2026-09-21: every candidate on the page was refused
- Skai pricing, read 2026-09-21: every candidate on the page was refused
- WASK pricing, read 2026-09-21: every candidate on the page was refused
- Swydo pricing, read 2026-09-21: every candidate on the page was refused
- ReportGarden pricing, read 2026-09-21: read in full and no accepted figure on the page
- TapClicks pricing, read 2026-09-21: read in full and no accepted figure on the page
- NinjaCat pricing, read 2026-09-21: read in full and no accepted figure on the page
- Adverity pricing, read 2026-09-21: read in full and no accepted figure on the page
- ClickCease pricing, read 2026-09-21: every candidate on the page was refused
- Lunio pricing, read 2026-09-21: every candidate on the page was refused
- Anura pricing, read 2026-09-21: every candidate on the page was refused
- Madgicx pricing, read 2026-09-21: every candidate on the page was refused
- Birch (Revealbot) pricing, read 2026-09-21: every candidate on the page was refused
- HUNCH pricing, read 2026-09-21: read in full and no accepted figure on the page
- Helium 10 pricing, read 2026-09-21: every candidate on the page was refused
- Perpetua pricing, read 2026-09-21: read in full and no accepted figure on the page
- SellerApp pricing, read 2026-09-21: every candidate on the page was refused
- Jungle Scout pricing, read 2026-09-21: every candidate on the page was refused
- Seller Labs pricing, read 2026-09-21: every candidate on the page was refused
- Zonmaster pricing, read 2026-09-21: every candidate on the page was refused
- Quartile pricing, read 2026-09-21: every candidate on the page was refused
- Productsup pricing, read 2026-09-21: read in full and no accepted figure on the page
- Confect pricing, read 2026-09-21: every candidate on the page was refused
- Unbounce pricing, read 2026-09-21: every candidate on the page was refused
- Instapage pricing, read 2026-09-21: read in full and no accepted figure on the page
- Ruler Analytics pricing, read 2026-09-21: every candidate on the page was refused
- Phonexa pricing, read 2026-09-21: every candidate on the page was refused
- LeadsRx pricing, read 2026-09-21: read in full and no accepted figure on the page
- Northbeam pricing, read 2026-09-21: every candidate on the page was refused
- SegmentStream pricing, read 2026-09-21: read in full and no accepted figure on the page
- Dreamdata pricing, read 2026-09-21: every candidate on the page was refused
- Adroll pricing, read 2026-09-21: read in full and no accepted figure on the page
- Triple Whale pricing, read 2026-09-21: read in full and no accepted figure on the page
- WordStream pricing, read 2026-09-21: read in full and no accepted figure on the page
- Channable pricing, read 2026-09-21: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
32 of the 67 named sources that could be read published a usable figure; 35 published none and are recorded as not published, never filled in; 13 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 355 candidate sentence(s) were refused by a reviewer with the reason recorded.
Derivation as chartered: the median, lowest and highest advertised entry price per month across every PPC tool that publishes one on its own pricing page, split by what the tool does (bid management, auditing, reporting, click-fraud, feeds, attribution, marketplace ads) and by pricing model (flat tier, per data source, per client, percentage of managed ad spend); the share of tools that publish a price at all against the share that are quote-only; the share that publish in GBP rather than USD, which is what a UK buyer actually pays; and repriced-since the previous read
355 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (80)
- Optmyzr pricing (the publisher's own terms; quoted for reporting and comment)
- Adalysis pricing (the publisher's own terms; quoted for reporting and comment)
- Opteo pricing (the publisher's own terms; quoted for reporting and comment)
- TrueClicks pricing (the publisher's own terms; quoted for reporting and comment)
- Adsbot pricing (the publisher's own terms; quoted for reporting and comment)
- Adzooma pricing (the publisher's own terms; quoted for reporting and comment)
- Marin Software pricing (the publisher's own terms; quoted for reporting and comment)
- Skai pricing (the publisher's own terms; quoted for reporting and comment)
- Adcore pricing (the publisher's own terms; quoted for reporting and comment)
- Adthena pricing (the publisher's own terms; quoted for reporting and comment)
- WASK pricing (the publisher's own terms; quoted for reporting and comment)
- PPCexpo pricing (the publisher's own terms; quoted for reporting and comment)
- SpyFu pricing (the publisher's own terms; quoted for reporting and comment)
- Semrush prices (the publisher's own terms; quoted for reporting and comment)
- Ahrefs pricing (the publisher's own terms; quoted for reporting and comment)
- SimilarWeb pricing (the publisher's own terms; quoted for reporting and comment)
- AgencyAnalytics pricing (the publisher's own terms; quoted for reporting and comment)
- Swydo pricing (the publisher's own terms; quoted for reporting and comment)
- DashThis pricing (the publisher's own terms; quoted for reporting and comment)
- Whatagraph pricing (the publisher's own terms; quoted for reporting and comment)
- ReportGarden pricing (the publisher's own terms; quoted for reporting and comment)
- Databox pricing (the publisher's own terms; quoted for reporting and comment)
- Klipfolio pricing (the publisher's own terms; quoted for reporting and comment)
- TapClicks pricing (the publisher's own terms; quoted for reporting and comment)
- NinjaCat pricing (the publisher's own terms; quoted for reporting and comment)
- Supermetrics pricing (the publisher's own terms; quoted for reporting and comment)
- Funnel.io pricing (the publisher's own terms; quoted for reporting and comment)
- Improvado pricing (the publisher's own terms; quoted for reporting and comment)
- Adverity pricing (the publisher's own terms; quoted for reporting and comment)
- ClickCease pricing (the publisher's own terms; quoted for reporting and comment)
- Fraud Blocker pricing (the publisher's own terms; quoted for reporting and comment)
- ClickGUARD pricing (the publisher's own terms; quoted for reporting and comment)
- Lunio pricing (the publisher's own terms; quoted for reporting and comment)
- TrafficGuard pricing (the publisher's own terms; quoted for reporting and comment)
- ClickPatrol pricing (the publisher's own terms; quoted for reporting and comment)
- Polygraph pricing (the publisher's own terms; quoted for reporting and comment)
- Anura pricing (the publisher's own terms; quoted for reporting and comment)
- Madgicx pricing (the publisher's own terms; quoted for reporting and comment)
- Birch (Revealbot) pricing (the publisher's own terms; quoted for reporting and comment)
- AdEspresso pricing (the publisher's own terms; quoted for reporting and comment)
- HUNCH pricing (the publisher's own terms; quoted for reporting and comment)
- Helium 10 pricing (the publisher's own terms; quoted for reporting and comment)
- Perpetua pricing (the publisher's own terms; quoted for reporting and comment)
- Teikametrics pricing (the publisher's own terms; quoted for reporting and comment)
- Ad Badger pricing (the publisher's own terms; quoted for reporting and comment)
- SellerApp pricing (the publisher's own terms; quoted for reporting and comment)
- Scale Insights pricing (the publisher's own terms; quoted for reporting and comment)
- Jungle Scout pricing (the publisher's own terms; quoted for reporting and comment)
- Seller Labs pricing (the publisher's own terms; quoted for reporting and comment)
- Zonmaster pricing (the publisher's own terms; quoted for reporting and comment)
- Quartile pricing (the publisher's own terms; quoted for reporting and comment)
- DataFeedWatch pricing (the publisher's own terms; quoted for reporting and comment)
- GoDataFeed pricing (the publisher's own terms; quoted for reporting and comment)
- ShoppingFeeder pricing (the publisher's own terms; quoted for reporting and comment)
- Feed Optimise pricing (the publisher's own terms; quoted for reporting and comment)
- Productsup pricing (the publisher's own terms; quoted for reporting and comment)
- Confect pricing (the publisher's own terms; quoted for reporting and comment)
- Unbounce pricing (the publisher's own terms; quoted for reporting and comment)
- Instapage pricing (the publisher's own terms; quoted for reporting and comment)
- CallRail pricing (the publisher's own terms; quoted for reporting and comment)
- WhatConverts pricing (the publisher's own terms; quoted for reporting and comment)
- Mediahawk pricing (the publisher's own terms; quoted for reporting and comment)
- Ruler Analytics pricing (the publisher's own terms; quoted for reporting and comment)
- Phonexa pricing (the publisher's own terms; quoted for reporting and comment)
- LeadsRx pricing (the publisher's own terms; quoted for reporting and comment)
- Northbeam pricing (the publisher's own terms; quoted for reporting and comment)
- SegmentStream pricing (the publisher's own terms; quoted for reporting and comment)
- Dreamdata pricing (the publisher's own terms; quoted for reporting and comment)
- Attribution pricing (the publisher's own terms; quoted for reporting and comment)
- Crazy Egg pricing (the publisher's own terms; quoted for reporting and comment)
- Hotjar pricing (the publisher's own terms; quoted for reporting and comment)
- Adroll pricing (the publisher's own terms; quoted for reporting and comment)
- LocaliQ pricing (the publisher's own terms; quoted for reporting and comment)
- BrightBid pricing (the publisher's own terms; quoted for reporting and comment)
- Triple Whale pricing (the publisher's own terms; quoted for reporting and comment)
- WordStream pricing (the publisher's own terms; quoted for reporting and comment)
- Spider AF pricing (the publisher's own terms; quoted for reporting and comment)
- Channable pricing (the publisher's own terms; quoted for reporting and comment)
- Google Ads partner and tool directory (discovery) (the publisher's own terms; quoted for reporting and comment)
- google.com (the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
The median published figure in the PPC Tool Pricing Index is 89.50 USD across 26 sources' own pages in USD (range 10 to 510 USD; 32 sources publish a figure), read 21 September 2026.
32 of the 67 named sources read in full publish a figure; 35 publish none, read 21 September 2026.
Cite as: "toolsppc.co.uk PPC Tool Pricing Index", updated 2026-09-21, https://toolsppc.co.uk/datasets/ppc-tool-pricing-index/.
Download the CSV (32 rows, computed 2026-09-21)