For anyone pricing up PPC software
Tools for PPC, or the account run with them included
We run your Google Ads using the tools ourselves, for one fixed monthly fee that covers them, so there is no new dashboard for you to learn. PPC tools that publish a price start at a median of $89.50 a month, before anyone's time to run them.
Source: PPC Tool Pricing Index: every row, with its source
- Research, bidding and reporting software paid for inside a single monthly fee
- No seats to buy, set up or remember to cancel on your side
- Prefer to run it yourself? The tool price table below is yours to use
Get a price for managed PPC
What the managed option does for you
These are the jobs the tools in the table are sold to do. With management a person does them for you, and the software sits inside your fee rather than on your card.
Bids and budgets
The adjustments bid software automates, set up and watched by a person, so rules and automated bidding stay tied to what your business can afford to pay for a sale.
Audits and alerts
Regular checks for broken tracking, disapproved adverts, creeping costs and wasted search terms, the sort of scan audit tools run, but acted on instead of left in an inbox.
Reporting
One monthly report bringing spend, conversions and cost per result together, so there is no reporting tool to pay for and no dashboard for you to build.
Competitor research
Which rivals bid on your terms and how their adverts read, looked at before campaigns are planned, so the budget goes where your offer stands up.
Feeds and click checks
For online shops, product feed fixes so items show with the right titles and details. For every account, a watch on odd click patterns so budget is not spent on them.
Conversion tracking
Calls, forms and sales tracked end to end, because any tool, bought or managed, can only optimise towards what it is told counts as a result.
Three steps
| 01 | Share what you advertise, where you sell, your monthly budget and any tools you were weighing up. |
|---|---|
| 02 | We check your account or your market, then send one fixed monthly fee that includes the software, listing what it covers. |
| 03 | Set it against doing the job yourself, then decide. Nothing starts until you give the word. |
The team that runs this site also does the work it quotes for. It carries no advertising, no sponsored placement and no affiliate links, and no provider in the table has paid to be there or can pay to be removed. Every figure is read from the named provider's own public page on the date shown and is what that provider advertises, not a quote for your job. Prices move; check the source before you rely on a row.
What the market charges
PPC Tool Pricing Index
Every figure read from the provider's own page; last updated
- Lowest
- £3.18
- Median
- £34.50
- Highest
- £349
6 prices published for call tracking, read . Every price, with its source
- The median published figure is $89.50 across 26 readings, with the middle half between $49 and $149. (PPC Tool Pricing Index: every row, with its source)
- 32 of 67 providers read publish a price at all; 35 publish none. (PPC Tool Pricing Index: every row, with its source)
- The cheapest published figure is $10, by PPCexpo pricing. (PPCexpo pricing)
- The dearest published figure is €699, by Whatagraph pricing. (Whatagraph pricing)
Use these figures to judge the price we send back: it comes as one figure with the work it buys set out line by line.
Get my managed PPC priceEvery row of the table, with its source (42)
Every provider below was read on its own page through our fetch box, and the row says what that page published on the day we read it. 32 of 67 publish a figure; the rest are listed too, because how many will not quote a number is the most useful thing about this market. Nothing here is a quote for your job: it is what other people advertise.
| Provider | Published figure | Read | Source |
|---|---|---|---|
| Optmyzr pricing | $66 | 2026-09-21 | Optmyzr pricing |
| Adalysis pricing | $149 | 2026-09-21 | Adalysis pricing |
| Opteo pricing | $129 | 2026-09-21 | Opteo pricing |
| Adsbot pricing | $99 | 2026-09-21 | Adsbot pricing |
| Adzooma pricing | $69 | 2026-09-21 | Adzooma pricing |
| Marin Software pricing | $500 | 2026-09-21 | Marin Software pricing |
| Adcore pricing | US$79.99 | 2026-09-21 | Adcore pricing |
| Adthena pricing | $350 | 2026-09-21 | Adthena pricing |
| PPCexpo pricing | $10 | 2026-09-21 | PPCexpo pricing |
| DashThis pricing | $44 | 2026-09-21 | DashThis pricing |
| Whatagraph pricing | €699 | 2026-09-21 | Whatagraph pricing |
| Databox pricing | $99 | 2026-09-21 | Databox pricing |
| Klipfolio pricing | $140 | 2026-09-21 | Klipfolio pricing |
| Supermetrics pricing | € 39 | 2026-09-21 | Supermetrics pricing |
| Funnel.io pricing | €280 | 2026-09-21 | Funnel.io pricing |
| Improvado pricing | $100 | 2026-09-21 | Improvado pricing |
| Fraud Blocker pricing | $79 | 2026-09-21 | Fraud Blocker pricing |
| ClickGUARD pricing | $119 | 2026-09-21 | ClickGUARD pricing |
| TrafficGuard pricing | $49 | 2026-09-21 | TrafficGuard pricing |
| ClickPatrol pricing | 71€ | 2026-09-21 | ClickPatrol pricing |
| Polygraph pricing | $450 | 2026-09-21 | Polygraph pricing |
| AdEspresso pricing | $49 | 2026-09-21 | AdEspresso pricing |
| Teikametrics pricing | $149 | 2026-09-21 | Teikametrics pricing |
| Ad Badger pricing | $510 | 2026-09-21 | Ad Badger pricing |
| Scale Insights pricing | $78 | 2026-09-21 | Scale Insights pricing |
| DataFeedWatch pricing | €54 | 2026-09-21 | DataFeedWatch pricing |
| GoDataFeed pricing | $39 | 2026-09-21 | GoDataFeed pricing |
| ShoppingFeeder pricing | $20.00 | 2026-09-21 | ShoppingFeeder pricing |
| Feed Optimise pricing | $59 | 2026-09-21 | Feed Optimise pricing |
| WhatConverts pricing | $30 | 2026-09-21 | WhatConverts pricing |
| TrueClicks pricing | publishes no price | 2026-09-21 | TrueClicks pricing |
| Skai pricing | publishes no price | 2026-09-21 | Skai pricing |
| WASK pricing | publishes no price | 2026-09-21 | WASK pricing |
| Swydo pricing | publishes no price | 2026-09-21 | Swydo pricing |
| ReportGarden pricing | publishes no price | 2026-09-21 | ReportGarden pricing |
| TapClicks pricing | publishes no price | 2026-09-21 | TapClicks pricing |
| NinjaCat pricing | publishes no price | 2026-09-21 | NinjaCat pricing |
| Adverity pricing | publishes no price | 2026-09-21 | Adverity pricing |
| ClickCease pricing | publishes no price | 2026-09-21 | ClickCease pricing |
| Lunio pricing | publishes no price | 2026-09-21 | Lunio pricing |
| Anura pricing | publishes no price | 2026-09-21 | Anura pricing |
| Madgicx pricing | publishes no price | 2026-09-21 | Madgicx pricing |
How these figures were read, and how to cite them
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 32 of the 67 named sources that could be read published a usable figure; 35 published none and are recorded as not published, never filled in; 13 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 355 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the median, lowest and highest advertised entry price per month across every PPC tool that publishes one on its own pricing page, split by what the tool does (bid management, auditing, reporting, click-fraud, feeds, attribution, marketplace ads) and by pricing model (flat tier, per data source, per client, percentage of managed ad spend); the share of tools that publish a price at all against the share that are quote-only; the share that publish in GBP rather than USD, which is what a UK buyer actually pays; and repriced-since the previous read
“PPC Tool Pricing Index”, Tools for PPC, https://toolsppc.co.uk/ (updated 2026-09-21).
Worth knowing
The longer answers, with sources.
PPC management software prices: every published figure
Every provider we read that publishes a figure for tools for PPC, what it publishes, and the day we read it. 32 of 67 read.
The cheapest published prices in the PPC Tool Pricing Index
The 8 providers publishing at or under $49, the lower quartile of every figure we read for tools for PPC.
Who publishes a price, and who makes you ask
32 of 67 providers read for tools for PPC publish a figure. These are the ones that do not.
PPC tools cost calculator: what PPC tools will cost you (UK)
Work out PPC tools over a year from what UK firms publish: £30 to £99 a month across the middle half, median £49.
Common questions
How much do tools for PPC cost?
We read the pricing pages of 67 PPC tools and 32 show a price. Across the 26 priced in dollars, the median entry plan costs $89.50 a month, with the central half between $49 and $149. That buys the software alone; the hours to use it are yours. Our managed fee includes the tools and is quoted after a look at your account. (PPC Tool Pricing Index: every row, with its source)
How much does PPC management cost in the UK?
Of 42 UK PPC agencies' pages we read on 21 October 2026, 13 publish a management fee. Priced in pounds, the median is £650 a month, with the middle half from £247.50 to £1,500 and the published figures running from £49 to £1,500, with ad spend on top. One agency prices as a share of spend instead, at 25%. Our own fee is one fixed monthly figure that already covers the tools used to run your account. (PPC Management Fee Index, 13 of 42 agencies' pages publishing a fee, read 21 October 2026)
Should I buy a tool or hire someone?
A tool makes sense if you have a few hours each week to read its suggestions and act on them. If those hours are the problem, management is the better fit and the software cost disappears into the fee. Tell us your budget and we will say which we think suits you.
Will my details go to tool vendors or other agencies?
No. We run this site and would run your account, and your enquiry stays with us. No software company or agency is sent your details, and no tool in the table pays us for a mention.
How long does it take to hand an account over?
Access is granted from your own Google Ads login in a few minutes. After that, expect the first month to go on tidying tracking and search terms before larger changes are made, so the account is judged on clean figures.
Sources
This site's own datasets, every figure quoted from its source and dated:
- The PPC Management Fee Index carries 13 published figures read from 12 sources' own pages; the 9 published figures given without a breakdown run from 49 to 1,500 GBP, read 21 October 2026.
- For call tracking, the median published figure in the PPC Tool Pricing Index is 34.50 GBP across 6 figures from the sources' own pages (range 3.18 to 349 GBP), read 1 November 2026.