PPC management cost: PPC Management Fee Index
The PPC Management Fee Index carries 13 published figures read from 12 sources' own pages; the 9 published figures given without a breakdown run from 49 to 1,500 GBP, read 21 October 2026.
- 349 to 291
- 3291 to 533
- 1533 to 775
- 2775 to 1,016
- 1,016 to 1,258
- 41,258 to 1,500
Bands
| Bucket | Value |
|---|---|
| 49 to 291 | 3 figures |
| 291 to 533 | 3 figures |
| 533 to 775 | 1 figure |
| 775 to 1,016 | 2 figures |
| 1,016 to 1,258 | 0 figures |
| 1,258 to 1,500 | 4 figures |
13 of the 42 named sources read in full publish a figure; 29 publish none, read 21 October 2026.
By fee-model and city
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| fee-modelpercentage-of-ad-spend | 25% | 25 to 25% | 1 |
| fee-modelretainer | 900GBP | 300 to 1,500GBP | 2 |
| cityLondon | 1,500GBP | 1,500 to 1,500GBP | 1 |
| cityBirmingham | 650GBP | 650 to 650GBP | 1 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| Whitehat best PPC agencies UK comparison | 1,500GBP | London | 2026-10-21 |
| PPC Chief management pricing | 1,500GBP | 2026-10-21 | |
| Clear Click PPC agency cost | 1,500GBP | 2026-10-21 | |
| Clear Click PPC agency cost | 1,500GBP | retainer | 2026-10-21 |
| Bons & Frazer Google Ads management cost | 995GBP | 2026-10-21 | |
| Visionary Marketing Google Shopping | 850GBP | 2026-10-21 | |
| TML Agency PPC Birmingham | 650GBP | Birmingham | 2026-10-21 |
| Bigwave PPC management | 525GBP | 2026-10-21 | |
| JW Digital Google Ads management fees | 500GBP | 2026-10-21 | |
| First Place SEO PPC packages | 300GBP | retainer | 2026-10-21 |
| June Digital PPC packages | 195GBP | 2026-10-21 | |
| DPOM PPC pricing packages | 49GBP | 2026-10-21 | |
| Ginger Pixels Google Ads consultancy | 49GBP | 2026-10-21 | |
| Finsbury Media PPC management cost | 25% | percentage-of-ad-spend | 2026-10-21 |
The sentence each figure was read from (14)
- Whitehat best PPC agencies UK comparison, read 2026-10-21:
Whitehat SEO London £1,500–£4,500/mo Boutique B2B + HubSpot CRM Google Partner
- PPC Chief management pricing, read 2026-10-21:
PPC Chief charges flat fees of £1,500/month (Growth) or £2,500/month (Scale), with no percentage of spend.
- Clear Click PPC agency cost, read 2026-10-21:
Retainers from around £1,500, mid-market £2,500 to £6,000, or 10 to 20 per cent of spend.
- Clear Click PPC agency cost, read 2026-10-21:
Clear Click's paid media management starts from £1,500 a month plus VAT.
- Bons & Frazer Google Ads management cost, read 2026-10-21:
We charge a fixed fee of £995/month precisely for this reason — you scale, our fee stays flat, the upside is yours.
- Visionary Marketing Google Shopping, read 2026-10-21:
£850/mo
- TML Agency PPC Birmingham, read 2026-10-21:
Monthly management fees start from GBP 650 for accounts spending up to GBP 5,000/month in ad budget.
- Bigwave PPC management, read 2026-10-21:
Monthly Management Fee: £525
- JW Digital Google Ads management fees, read 2026-10-21:
JW Digital manages Google Ads from £500/month — and crucially, your ad spend is paid directly to Google and never marked up.
- First Place SEO PPC packages, read 2026-10-21:
£300
- June Digital PPC packages, read 2026-10-21:
Our PPC packages start from £195/pm - £895 depending on your monthly budget.
- DPOM PPC pricing packages, read 2026-10-21:
FROM £49/MO
- Ginger Pixels Google Ads consultancy, read 2026-10-21:
Affordable Pricing: We offer competitive pricing with an initial setup fee of just £199 and ongoing account optimisation and support for as low as £49 per month.
- Finsbury Media PPC management cost, read 2026-10-21:
At Finsbury Media, the management fee is 25% of media spend, inclusive of the Google platform fee, with no hidden charges.
Read in full, publishes no figure
29 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- The Good Marketer Google Shopping management, read 2026-10-21: every candidate on the page was refused
- Stevie Morris Google Ads management cost, read 2026-09-21: every candidate on the page was refused
- Dandy Marketing PPC management cost, read 2026-10-21: every candidate on the page was refused
- Essential Marketer PPC management services cost, read 2026-09-21: every candidate on the page was refused
- Addictive Digital PPC agency charges, read 2026-10-21: every candidate on the page was refused
- Beyond Goat Google Ads management cost, read 2026-09-21: every candidate on the page was refused
- Cloudswitched Google Ads cost UK, read 2026-10-21: every candidate on the page was refused
- Whito UK PPC costs research, read 2026-10-21: every candidate on the page was refused
- Clarity PPC freelance consultant, read 2026-09-21: every candidate on the page was refused
- PPC Geeks Google Ads management pricing, read 2026-10-21: every candidate on the page was refused
- Brafton PPC management pricing, read 2026-10-21: every candidate on the page was refused
- HeadRed PPC management costs, read 2026-10-21: every candidate on the page was refused
- John Cammidge Google Shopping management, read 2026-09-21: read in full and no accepted figure on the page
- Get Found PPC management cost, read 2026-09-21: read in full and no accepted figure on the page
- SQ Digital Google Shopping management, read 2026-09-21: read in full and no accepted figure on the page
- Rooster Marketing PPC agency, read 2026-09-21: every candidate on the page was refused
- connective3 paid media, read 2026-10-21: read in full and no accepted figure on the page
- Directive Consulting pricing, read 2026-10-12: every candidate on the page was refused
- KlientBoost pricing, read 2026-10-21: read in full and no accepted figure on the page
- Disruptive Advertising pricing, read 2026-09-12: read in full and no accepted figure on the page
- Loud Mouth Media PPC, read 2026-10-21: read in full and no accepted figure on the page
- Impression Digital PPC, read 2026-09-21: read in full and no accepted figure on the page
- Paid Search Experts pricing, read 2026-09-21: read in full and no accepted figure on the page
- MRKTNG PPC pricing, read 2026-10-21: read in full and no accepted figure on the page
- The Branded Agency PPC pricing, read 2026-09-21: read in full and no accepted figure on the page
- HawkSEM PPC management price, read 2026-10-12: every candidate on the page was refused
- LYFE Marketing PPC pricing, read 2026-09-21: every candidate on the page was refused
- OuterBox PPC management pricing, read 2026-10-21: every candidate on the page was refused
- Bizi Digital Google Ads agency fees, read 2026-10-21: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
13 of the 42 named sources that could be read published a usable figure; 29 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in GBP (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 13 figures, never sentences; 418 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the median, lowest and highest published monthly management fee across every UK PPC agency that publishes one on its own site, beside the median published percentage of ad spend and the median setup fee; the share of agencies that publish a fee at all against the share that publish only a quote form, which is the figure nobody else in this market prints; split by city and by the ad-spend band the fee is quoted against
418 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (43)
- DPOM PPC pricing packages(the publisher's own terms; quoted for reporting and comment)
- First Place SEO PPC packages(the publisher's own terms; quoted for reporting and comment)
- Bigwave PPC management(the publisher's own terms; quoted for reporting and comment)
- Visionary Marketing Google Shopping(the publisher's own terms; quoted for reporting and comment)
- The Good Marketer Google Shopping management(the publisher's own terms; quoted for reporting and comment)
- Ginger Pixels Google Ads consultancy(the publisher's own terms; quoted for reporting and comment)
- TML Agency PPC Birmingham(the publisher's own terms; quoted for reporting and comment)
- PPC Chief management pricing(the publisher's own terms; quoted for reporting and comment)
- Bons & Frazer Google Ads management cost(the publisher's own terms; quoted for reporting and comment)
- JW Digital Google Ads management fees(the publisher's own terms; quoted for reporting and comment)
- Stevie Morris Google Ads management cost(the publisher's own terms; quoted for reporting and comment)
- Clear Click PPC agency cost(the publisher's own terms; quoted for reporting and comment)
- Dandy Marketing PPC management cost(the publisher's own terms; quoted for reporting and comment)
- Essential Marketer PPC management services cost(the publisher's own terms; quoted for reporting and comment)
- Addictive Digital PPC agency charges(the publisher's own terms; quoted for reporting and comment)
- Beyond Goat Google Ads management cost(the publisher's own terms; quoted for reporting and comment)
- Cloudswitched Google Ads cost UK(the publisher's own terms; quoted for reporting and comment)
- Whito UK PPC costs research(the publisher's own terms; quoted for reporting and comment)
- Finsbury Media PPC management cost(the publisher's own terms; quoted for reporting and comment)
- Clarity PPC freelance consultant(the publisher's own terms; quoted for reporting and comment)
- PPC Geeks Google Ads management pricing(the publisher's own terms; quoted for reporting and comment)
- Brafton PPC management pricing(the publisher's own terms; quoted for reporting and comment)
- HeadRed PPC management costs(the publisher's own terms; quoted for reporting and comment)
- John Cammidge Google Shopping management(the publisher's own terms; quoted for reporting and comment)
- Get Found PPC management cost(the publisher's own terms; quoted for reporting and comment)
- June Digital PPC packages(the publisher's own terms; quoted for reporting and comment)
- SQ Digital Google Shopping management(the publisher's own terms; quoted for reporting and comment)
- Rooster Marketing PPC agency(the publisher's own terms; quoted for reporting and comment)
- connective3 paid media(the publisher's own terms; quoted for reporting and comment)
- Directive Consulting pricing(the publisher's own terms; quoted for reporting and comment)
- KlientBoost pricing(the publisher's own terms; quoted for reporting and comment)
- Disruptive Advertising pricing(the publisher's own terms; quoted for reporting and comment)
- Loud Mouth Media PPC(the publisher's own terms; quoted for reporting and comment)
- Impression Digital PPC(the publisher's own terms; quoted for reporting and comment)
- Paid Search Experts pricing(the publisher's own terms; quoted for reporting and comment)
- MRKTNG PPC pricing(the publisher's own terms; quoted for reporting and comment)
- The Branded Agency PPC pricing(the publisher's own terms; quoted for reporting and comment)
- HawkSEM PPC management price(the publisher's own terms; quoted for reporting and comment)
- LYFE Marketing PPC pricing(the publisher's own terms; quoted for reporting and comment)
- OuterBox PPC management pricing(the publisher's own terms; quoted for reporting and comment)
- Bizi Digital Google Ads agency fees(the publisher's own terms; quoted for reporting and comment)
- Whitehat best PPC agencies UK comparison(the publisher's own terms; quoted for reporting and comment)
- google.com(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
The PPC Management Fee Index carries 13 published figures read from 12 sources' own pages; the 9 published figures given without a breakdown run from 49 to 1,500 GBP, read 21 October 2026.
13 of the 42 named sources read in full publish a figure; 29 publish none, read 21 October 2026.
PPC Management Fee Index, fee-model percentage-of-ad-spend: median 25 percent across 1 source, read 21 October 2026.
PPC Management Fee Index, fee-model retainer: median 900 GBP across 2 sources, read 21 October 2026.
PPC Management Fee Index, city London: median 1,500 GBP across 1 source, read 21 October 2026.
PPC Management Fee Index, city Birmingham: median 650 GBP across 1 source, read 21 October 2026.
Cite as: "toolsppc.co.uk PPC Management Fee Index", updated 2026-11-03, https://toolsppc.co.uk/datasets/ppc-management-fee-index/.
Download the CSV (14 rows, computed 2026-11-03)
Questions this data answers
What does a UK PPC agency charge to manage a Google Ads account: a monthly retainer, a percentage of ad spend, or a setup fee?
The PPC Management Fee Index carries 13 published figures read from 12 sources' own pages; the 9 published figures given without a breakdown run from 49 to 1,500 GBP, read 21 October 2026.
What does PPC management pricing look like in the UK?
The PPC Management Fee Index carries 13 published figures read from 12 sources' own pages; the 9 published figures given without a breakdown run from 49 to 1,500 GBP, read 21 October 2026.
Where do the figures in the PPC Management Fee Index come from?
Every figure is quoted from its source's own page and dated (last read 21 Oct 2026). 42 named sources were read and 13 publish a figure; the 29 that publish none are recorded as not published, never estimated.